Indiana’s shop for the nontraditional bride

Independent designers focusing on sustainable & ethical production of unique bridal gowns | Relaxed, stress free shopping experience

 

✦ Unique, Customizable Designs

✦ Sustainable + Ethical Production

✦ 1 Appointment at a time

Laid-back meets Luxury:

  • Our gowns are made with the highest quality fabrics and techniques - but without feeling fussy!

  • Enjoy a VIP experience, but say goodbye to the stuffy, high pressure atmosphere!

Why choose The Frock?

Unique and beautiful vintage inspired bridal gown with all over lace, long sleeves, and a high neck. This wedding dress is perfect for the boho and romantic bride.

Unique Selection

Our inventory has been carefully curated to feature unique styles that allow you to feel like your authentic self on your big day. We make sure every style feels fresh and original!

 
Beautiful selection of wedding dress inventory carefully curated to offer uniqe options to brides in Indiana and beyond.

Independent Designers

The designers we work with are small businesses of their own. They each have their own unique design aesthetic and can offer a wide variety of customizations to make the gown perfect for you! Our brands aren’t offered in any other Indiana bridal shops!

 
Fun bride wearing a bridal party dress and a veil. The bridal mini dress include sprarkle and fringe making the perfect nontrational bridal look.

Unforgettable Experience

Only one appointment at a time here at The Frock. We want each bride to have our undivided attention, sip champagne as they browse the racks, and have a memorable day with their favorite people!

 
Romantic bridal gown with a floral and whimsical look. This wedding dress is comfortable and unique and perfect for a garden party wedding.

A Focus on What Matters

We focus on sustainability and ethical business practices, and work with designers that do the same! We also offer an inclusive environment for all people to find their frock!

How It Works

  • 1. Book an appointment

    Head over to our Book Now tab to choose the day and time that works for you. Provide your contact info and wedding date, and you are good to go. No fees for booking with us!

  • 2. Get to know you

    The week of your appointment we will reach out to introduce you to your stylist and obtain some more details about your wedding! We like to be prepared, so we will research your venue and have a few gowns to get started with when you arrive! You can also check out the “Our Frocks” board on our Pinterest to do a little pre-shopping.

  • 3. Shop for your frock

    You’ll be able to browse the racks with your crew, and each appointment is a full 2 hours so you don’t feel rushed. Try on as many gowns as you’d like in that time frame and have fun! Hopefully you find the one, but if you need more time to decide we are happy to book follow-up appointments!

Book Now

Happy Brides

When our brides are happy, we are happy! See what real brides have to say about their experience at The Frock Bridal House.

 
A real bride wearing a floral bridal gown for her greenhouse wedding.
“My wedding photographer told me about Frock and I am so glad she did! Madison was wonderful and the dresses she has in the store are all beautiful and unique. Being my first time trying on wedding dresses I especially appreciated Madison’s patience and guidance as well as allowing me and my guest time to explore a bit on our own. It was an amazing experience and I FOUND MY DRESS (one that Madison had actually pulled)!”
— Megan H.
 
A real bride wearing a floral mermaid wedding dress with detachable sleeves.
“Drove all the way out to Bloomington, Indiana from the Chicago suburbs because The Frock had such a unique selection of dresses and designers! Madison was extremely warm, welcoming, knowledgeable, and helpful in the dress selection process. Her shop is absolutely adorable with lots of personal touches. My mom and I had a great time and highly recommend this shop to anyone searching for a bridal gown or accessories!”
— Allie S.