Indiana’s shop for the nontraditional bride
Independent designers focusing on sustainable & ethical production of unique bridal gowns | Relaxed, stress free shopping experience
✦ Unique, Customizable Designs
✦ Sustainable + Ethical Production
✦ 1 Appointment at a time
Laid-back meets Luxury:
Our gowns are made with the highest quality fabrics and techniques - but without feeling fussy!
Enjoy a VIP experience, but say goodbye to the stuffy, high pressure atmosphere!
Why choose The Frock?
Unique Selection
Our inventory has been carefully curated to feature unique styles that allow you to feel like your authentic self on your big day.
Independent Designers
The designers we work with are small businesses of their own. They each have their own unique design aesthetic and can offer a wide variety of customizations to make the gown perfect for you! Our brands aren’t offered in any other Indiana bridal shops!
Unforgettable Experience
Only one appointment at a time here at The Frock. We want each bride to have our undivided attention, sip champagne as they browse the racks, and have a memorable day with their favorite people!
A Focus on What Matters
We focus on sustainability and ethical business practices, and work with designers that do the same! We also offer an inclusive environment for all people to find their frock!
How It Works
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1. Book an appointment
Head over to our Book Now tab to choose the day and time that works for you. Provide your contact info and wedding date, and you are good to go. No fees for booking with us!
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2. Get to know you
The week of your appointment we will reach out to introduce you to your stylist and obtain some more details about your wedding! We like to be prepared, so we will research your venue and have a few gowns to get started with when you arrive! You can also check out the “Our Frocks” board on our Pinterest to do a little pre-shopping.
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3. Shop for your frock
You’ll be able to browse the racks with your crew, and each appointment is a full 2 hours so you don’t feel rushed. Try on as many gowns as you’d like in that time frame and have fun! Hopefully you find the one, but if you need more time to decide we are happy to book follow-up appointments!
Happy Brides
When our brides are happy, we are happy! See what real brides have to say about their experience at The Frock Bridal House.
“I had the most wonderful experience at the Frock! The lovely owner helped me find my dream dress and my friends and family raved about the experience for days! I came for the unique selection and the dresses did not disappoint. I’m also obsessed with the decor! Not to mention you get the ENTIRE STORE TO YOURSELF!!!! Seriously, go! ”
“Madison and The Frock Bridal are exactly what Bloomington needs! During my appointment (that I went to solo), I was able to talk with Madison and look through the dresses at my own pace. The shop is gorgeously decorated and you feel comfortable, like you’re at a friend’s house, instantly. Y’all the dresses in there are absolutely BEAUTIFUL. She has an amazing selection from independent designers that give you excellent options for a unique dress without having to dive head-first into bold, trendy styles. If you’re getting married, I highly recommend starting here before venturing up to Indy.”