About
Who We Are
-
Mission
The Frock Bridal offers gowns solely made by independent designers, which allows our gowns to be as unique as each and every one of the brides we serve.
-
Vision
To provide a unique, stress-free experience for brides in the Midwest who are looking for gowns that fit their individualized style.
-
Purpose
We believe that shopping for a wedding dress is one of the most special moments in life, and everyone deserves a magical experience that they will never forget.
Meet Madison
Hey friends, I’m Madison and I’m the founder and owner of The Frock Bridal House! Ever since I was a little girl I’ve had an OBSESSION with all things bridal, especially the gowns. Flipping through bridal magazines and gazing at the window displays of our local dress shop with my Grammy was an afternoon well spent. After years of daydreaming about my wedding day, in 2018, it was my turn to start the search for my perfect gown. I found the experience somewhat stressful due to all the sales pressure and the gown selection was very repetitive. Eventually the perfect dress came along, but the whole experience left much to be desired – so I decided to change that! I have a business background, a passion for fashion, and a focus on sustainability. All of these interests collided as I’ve built The Frock. My goal is to help brides fall in love with their wedding day wardrobe and feel confident about the story behind it!